The ‘brain fitness’ programme market is booming, but does it work?

August 5, 2008

Chester Santos has been training his brain for seven years. At 32, he’s not worried about losing his memory. He’s taking advantage of a growing market in “brain fitness” spurred by ageing baby boomers. Teenagers cramming for tests and people worried about “senior moments” can now turn to an explosion of brain-assisting video games such…

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